Will the Taylor Swift tour bring a £1bn boost to the UK economy?
Barclays’ analysis may be somewhat off the mark, but the megastar is tapping into a new trend in spendingTaylor Swift has long been credited with an outsized influence on music, celebrity culture – even politics. But reviving the UK’s flagging economy may be too much to ask, even of the sequinned megastar.Research published by analysts from Barclays this week pointed to the extraordinary spending surge that ensues when Swift touches down, and suggested she could bring a £1bn boost to the UK. Continue reading...
Barclays’ analysis may be somewhat off the mark, but the megastar is tapping into a new trend in spending
Taylor Swift has long been credited with an outsized influence on music, celebrity culture – even politics. But reviving the UK’s flagging economy may be too much to ask, even of the sequinned megastar.
Research published by analysts from Barclays this week pointed to the extraordinary spending surge that ensues when Swift touches down, and suggested she could bring a £1bn boost to the UK. Continue reading...
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