Gerber Baby 2023: Meet Maddie, the Rainbow Baby from Colorado

Maddie Mendoza is the 2023 Gerber Baby, and she is a rainbow baby, meaning she was born after a miscarriage or stillbirth. Maddie's parents, Crystal and Jun Mendoza, said that she has brought them "immeasurable joy" and that she "makes every day more meaningful and beautiful."

Maddie is 10 months old and loves to do all sorts of things, including baby music classes, swim lessons, hiking, and trying new foods. She is also a fearless explorer, and she loves to meet new people and animals.

Maddie's parents are both military officers, and they have been together for 22 years. They were high school sweethearts and endured a long-distance relationship for nine years.

Gerber selected Maddie as the 2023 Gerber Baby because her story is "filled with love, resilience, and adventure." The company said that Maddie's throwback photo with her mom "brought a smile to the judges' faces and perfectly captured the spirit of this year's program."

As the 2023 Gerber Baby, Maddie will be featured on Gerber's social media channels and marketing campaigns. She and her family will also receive a $25,000 cash prize, free Gerber products for up to one year, a new wardrobe provided by Gerber Childrenswear, and other surprises.

Gerber will also make a matching donation to the March of Dimes, a nonprofit organization that works to improve the health of babies.

You must know:

• Maddie's name means "beloved" in Hebrew.
• She was born on January 12, 2023.
• Her favourite colour is blue.
• She loves to play with her dog, Buddy.